The Revvable Platform
Workflow, pos, crm & Financing
Revvable is a workflow platform for motorcycle dealerships to simplify the process of purchasing a vehicle. This comes with a suite of tools including a financing app for riders to get loans, a CRM to be able to track sales and market to potential customers, and an in-store or ecommerce checkout experience.
Brand Management
Identity and Voice
It was important to create a cohesive brand experience accross our multiple products. I started by expanding the brands color pallette to add depth and then introduced color branded shapes to represent different products within the full Revvable suite of tools. Keeping the identity and marketing collateral in-line with our overall image and tone of voice was also critical in building brand trust among notoriously slow-to-change dealers.
Research
Interviews
We vigorously conducted interviews from in-store to in-person, from industry experts to end users, developed personas, and created all designs with the demographic in mind.
Strategy
Business Development
Research led the developmwent of the fast Financing app. For most new customers, our Financing app was their first experience with our products. The design goals for this project
Marketing
Website & Collateral
I worked directly with the Head of Marketing to create specific visuals that would support the teams sales tools. From a new website to all collateral and email campaigns, the goal was to increase brand awareness and elevate the brand image by utilizing dynamic gritty motorcycle visuals overlayed with our color pallette. The Juxtaposition of a highly rendered image with a clean, simple product mirrored Revvable's abilty to simplify the complex process of motorcycle sales.
Design Leadership
The Culture
Coming Soon
