Scout Force is a recruit management platform that allows college coaches to find, connect, communicate, and manage prospective high school athletes via online recruiting profiles.
Design Lead,
UX / UI Designer
Complete Platform Redesign
Brand Identity
We had to rethink the athlete and coach experience from the ground up, creating a Scouting Network, with new athlete profiles, and a full suite of recruitment tools in accordance with ncaa compliance. Along the way, we discovered the need to create a new brand Identity for Scout Force.
These are the high level pain points and constraints from the original platform.
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The design goals for this project recently sold to xxxxxx, making it the largest recruitment tool.Used by 77878889999 xxxxxxx is the largest Athlete recruiting service in the country.
Recruiting
Connecting Coaches with Recruits
The new, mobile-friendly platform allows athletes to build comprehensive academic and athletic profiles, allowing coaches to focus on student-athletes that fit the criteria for their program. Scout Force is designed to not only provide tools for the college coach, but a robust database of highly qualified athletes and to make those connections.
Communication and Messaging
A few months into the project, one thing became abundantly clear, the original logo and mascotts were way too masculine. So I was task with creating a new brand identity that would be much more gender neutral.
